Tuesday, October 21, 2014

Introduction to Cross-Cultural Psychology




PSY/450 Diversity and Cultural Factors in Psychology


     Cross-cultural psychology is a comparative study of human psychology with respect to the diversity of said psychology that “draws its conclusions from at least two samples that represent at least two cultural groups” (Shiraev & Levy, 2010, p. 2).  Where cross-cultural psychology attempts to establish psychological universals and diversities as a whole, cultural psychology seeks to discover the links between cultures and the psychology of individuals living within the cultures.  And of course when people talk of culture, they are referring to “a set of attitudes, behaviors, and symbols shared by a large group of people” (Shiraev & Levy, 2010, p. 3).  Philosopher Pandurang Shastri Vaijnath Athavale (n.d.) stated “culture includes – [a] way of thinking, [a] way of life and [a] way of worship” (para. 1).  Thus, when dealing with cultural and cross-cultural psychology one must look at the relationship between the two, as-well-as the critical thinking involved, and the methodology associated with cross-cultural psychology.
Relationship Between Cultural and Cross-Cultural Psychology
     There is no society that is culturally homogeneous; neither entirely similar nor completely different than any other (Shiraev & Levy, 2010).  As such, cross-cultural psychology seeks to establish a link between at least two cultural groups, but cultural dichotomies exist (e.g., “high- versus low power distance, high- versus low uncertainty avoidance, [masculinity versus femininity,] and collectivism versus individualism”) and play a large role in the cultural mix of a group (Shiraev & Levy, 2010, p. 11).  In this, cultural psychology takes on an integrative approach to human thoughts and behaviors as they relate to individual, socioeconomic, environmental, political, and cultural conditions for individuals of a group, and cross-cultural psychology compares those same factors on a broader sense as they affect the group as a whole.   
Critical Thinking in Cross-Cultural Psychology
     Evaluating cultural differences takes critical thinking skills.  One’s own language and his or her preferences for the words he or she uses limit the ability to remain neutral when evaluating any culture (Shiraev & Levy, 2010).  It is, therefore, the reciprocal influence of attitudes and language that affect beliefs, values, and perceptions and vice versa.  In addition to this interdependence of values, perceptions, and language, differentiating dichotomous variables create potential pitfalls.  Avoiding such pitfalls, indicates Hermans and Kempen (1998) as restated by Shiraev and Levy (2010) requires that one “…try to avoid artificial or false dichotomies” (p. 58).  Statements that seem to be a “one-size-fits-all” personality description can prove to be bias and inaccurate; however, known as Barnum statements, they are pervasive throughout popular media because of their plausibility.  While these statements may have validity about people in general, one must keep in mind that they reveal nothing distinctive about any single individual or sociocultural group to help dissipate their effect (Shiraev & Levy, 2010).  Furthermore, critical thinking helps cross-cultural psychologists to avoid personal biases and generalizations that lie within his or her own schemas.  As new information becomes available the propensity to assimilate rather than accommodate the information increases; however, with improved critical thinking differentiating the two can take place.             
Methodology Associated with Cross-Cultural Research
Quantitative Research
     Research methodology consists of two categories: “quantitative and qualitative” (Shiraev & Levy, 2010, p. 28).  Quantitative research involves activities that require comparative measurements, of which the most common are measures of central tendency (i.e., the location of most of the distribution).  “There are three measures of central tendency: the mode, the median, and the mean” (Shiraev & Levy, 2010, p. 29).  There are four types of measurement scales:
Nominal scale - for identification purposes
Ordinal scale - designates rank order
Interval scale - indicates some level of support or opposition; and
Ratio scale - represents the true amount of variable present. 
The final quantitative approach measures the correlation coefficient.  In effect, a psychologist tries to establish a cause-and-effect relationship between two or more variables.
Qualitative Research
     When subjectivity is the desire, qualitative research can be the best method of research because it deals easily with such “phenomena that are difficult to measure (such as dreams…) and variables that are not completely conceptualized or operationally defined…” (Shiraev & Levy, 2010, p. 31).  Take psychobiographical research, which is an in-depth analysis of a historically significant person’s life (e.g., George Washington, George Bush, or Nelson Mandela).  Such research provides a picture of how the individual’s behaviors manifest from within his or her cultural conditions.  For cross-cultural psychology empirical studies explore and report on the significance and meaning for both similarities and differences with a variety of different methods: observation (naturalistic and laboratory), survey (direct and indirect), experimental (independent and dependent), content-analysis, focus-group methodology, and meta-analysis (Shiraev & Levy, 2010).
     Once the research data is collected, interpreting the results into common language can then take place, and should be done by several people and in several versions (Shiraev & Levy, 2010).  Evaluative comparisons take place with two approaches: the absolutist approach and the relativist approach.  From the absolutist approach, phenomena are considered equal or consistent in all cultures.  From the relativist approach, human behavior should only be studied from within an individual’s culture and any cross-cultural comparisons are considered bias (Shiraev & Levy, 2010).  However, according to Shiraev and Levy (2010), “most cross-cultural psychologists today accept a view that combines these two approaches… [even though] comparisons and interpretations of findings have to be made cautiously” (p. 42).  This is the point of critical distinction (PCD) for cross-cultural psychology; defining, comparing, and contrasting phenomena.  Either examining the variables before the PCD for similarities or the variables at or after the PCD for the differences or both for a complete picture, a cross-cultural psychologist can gain an better understanding of the cultural relationships he or she are researching (Shiraev & Levy, 2010).
Conclusion
     As a comparative research, cross-cultural psychology is complex but provides detailed and comprehensive information on the similarities and differences of cultures throughout the world.  In addition cross-cultural psychology can help with cultural psychology by identifying integrative thoughts and behaviors of the socioeconomic, environmental, political, and cultural conditions of the group.  Regardless, methodology of cross-cultural research is important and both a qualitative and a quantitative approach should be adopted to avoid dichotomous variables and biases.  However, the antidote to dichotomous variables and biases is critical thinking; differentiating between variables and avoiding false dichotomies (Shiraev & Levy, 2010).  One thing for certain with cross-cultural psychology, there are fewer differences than one might think and more differences than one might expect.         



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